January 16, 2020

Whether you are starting out or an existing business, it's important to continue to do market research. Otherwise, how else do you know what is going on in the market, what your competition is doing, and who your customers are (and what they want)?

Important Strategi...

July 19, 2019

When it comes to marketing, businesses and organizations often jump straight to the tactics and implementation process without giving much thought to the strategy behind it.
However, the most important part of the process is the STRATEGY that goes behind the promotio...

September 18, 2018

There are a lot of things you to can and should do to keep on top of your marketing efforts. But where to start? Here are just a few tips to get you going.

  • Measure each marketing tactic you use
    You want to track the results of the marketing efforts you are emp...

August 1, 2016

It's that time of year... the time to look back on your marketing efforts over the past year and start to formalize a strategy for the coming year.  

What worked well and what did not work well?

What did you hope to implement but never got around to?

What was the ret...

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The Strategy Behind Your Marketing

July 19, 2019

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