It's that time of year... the time to look back on your marketing efforts over the past year and start to formalize a strategy for the coming year.
What worked well and what did not work well?
What did you hope to implement but never got around to?
What was the return on investment for each marketing tactic?
These are all important questions to ask yourself as you start planning for the upcoming year. It's important to make the time to evaluate your marketing in order to know where you've been, so you can better strategize where you need to go moving forward.
You'll feel a lot better knowing you have a plan in place rather than reacting from month-to-month. The best part is you can adapt your plan as needed throughout the year.