There are a lot of things you to can and should do to keep on top of your marketing efforts. But where to start? Here are just a few tips to get you going.
Measure each marketing tactic you use
You want to track the results of the marketing efforts you are employing. Each tactic should have a different measurement benchmark.
Are you constantly trying new things and then changing direction?
You want to be flexible, but it's important to be consistent in order to know whether your efforts are working or not. Generally, a one-time approach will not accurately reflect whether the tactic works or not.
Don't Do Too Much at Once
Make sure you have time to implement your marketing correctly. It's better to do three or four things well, rather than 10 or more things marginally. You'll see better results and you won't be frustrated trying to get everything done.
Once you have a handle on the things you do well, then you can add new strategies.