BUSINESS & MARKETING STRATEGY
Business & Marketing Strategy Services
Business & Marketing Consulting
Business & Marketing Plan Creation
Social Media Strategy
Brand Assessment, Strategy & Platform Development
Website Assessment & Development
Create a Strategy that Works
When it comes to business development and marketing, businesses and organizations often jump straight to the tactics and implementation process without giving much thought to the strategic direction.
However, the most important part of the process is the STRATEGY that goes behind business growth and expansion, and the promotion of any product or service. Without this, you are simply throwing time and money out the door.
With so many marketing options available today, choosing the best approach for your business can be confusing:
Whether you are just starting out or are in the expansion and business growth phase, we help you identify and develop a tailored strategy that works to grow your business and maximize your resources.
We help you to develop an achievable strategy and detailed customer profiles. Once the right strategy is identified, we can implement and/or manage your marketing program and messaging.
If you already have a plan in place, we provide consulting services that assess your existing marketing efforts and provide recommendations that will move you in a more strategic direction. We also can manage your program and implement it.
BRANDING STRATEGY AND IDENTITY DEVELOPMENT
Image and Reputation Building
Every business, organization, and individual has a brand. Unfortunately, most don't know what theirs is. We assist you in taking ownership of your brand identity and provide a platform from which to launch and implement strategic marketing, advertising, and public relations initiatives.
Through this personalized process, you are better able to drive your brand and promotional activities. You, and your staff and/or community are the stewards of your brand, bringing it to life through all aspects of your daily interaction with consumers and stakeholders.
In addition, you'll be able to evaluate all promotional efforts against your brand platform, resulting in marketing activities that are realistic and truly aligned with your business goals and objectives.
Getting the Word Out and Building Awareness
Although the world of public relations continues to evolve and new tools for information sharing are introduced, PR efforts continue to be more effective when momentum is built through a continuing campaign.
The more you interact with the media, the more top-of-mind you are, and the more coverage/attention you will receive.
The role of public relations is to build as well as manage the image and reputation of your organization through relationship building and media awareness. With this foundation, we work closely with you to determine your specific audiences, messages, and overall communications goals.