There are a lot of things you to can and should do to keep on top of your marketing efforts. But where to start? Here are just a few tips to get you going. Measure each marketing tactic you use You want to track the results of the marketing efforts you are employing. Each tactic should have a different measurement benchmark. Be consistent Are you constantly trying new things and then changing direction? You want to be flexible, but it's important to be consistent in order t