It's that time of year... the time to look back on your marketing efforts over the past 8-10 months and start to formalize a strategy for the coming year. What worked well and what did not work well? What did you hope to implement but never got around to? What was the return on investment for each marketing tactic? These are all important questions to ask yourself as you start planning for the upcoming year. It's critical to make time to evaluate your marketing in order to kn
There are a lot of things you to can and should do to keep on top of your marketing efforts. But where to start? Here are just a few tips to get you going. Measure each marketing tactic you use
You want to track the results of the marketing efforts you are employing. Each tactic should have a different measurement benchmark. Be consistent
Are you constantly trying new things and then changing direction?
You want to be flexible, but it's important to be consistent in order t
Whether you are starting out or an existing business, it's important to continue to do market research. Otherwise, how else do you know what is going on in the market, what your competition is doing, and who your customers are (and what they want)?
Important Strategic Components to Review Annually: Your products and services
What are the features and benefits of each and are they meeting the needs of the market you operate in? Your target customers
Let's face it, you can't r